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Tim Cook’s Leadership and Management Style: Building his Own Legacy at Apple
Abstract
In March 2015, Tim Cook (Cook), the CEO (Chief Executive Officer) of technology giant, Apple Inc. (Apple), was named as the “world’s greatest leader” by Fortune magazine. The case study is about Cook and his leadership at Apple. Cook spent the early years of his career at IBM and Compaq Computer before joining Apple in 1998. The case describes how Cook transformed himself from a soft-spoken operations manager into a high-profile leader at Apple... |
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Issues
The case is structured to achieve the following teaching objectives:
- Understand the role of a leader in giving strategic direction to a company and in initiating change.
- Study the leadership and management style of Tim Cook and compare and contrast it with that of his illustrious predecessor, Steve Jobs.
- Study the personal characteristics and traits of Tim Cook that made him different from Jobs and also contributed to his success.
- Discuss and debate whether with Cook’s leadership, Apple would continue to remain at the helm of tech innovation.
| Contents |
| INTRODUCTION |
| BACKGROUND NOTE |
| TIM COOK: THE JOURNEY AT APPLE |
| STEVE JOBS’S SHADOW |
| COOK’S LEADERSHIP AND MANAGEMENT STYLE |
| CHALLENGES |
| LOOKING AHEAD |
| EXHIBIT |
Keywords
Leadership; Leadership style; Great Man Theory of Leadership; Autocratic leadership; Democratic leadership; Consensus building; Change management; Culture; Driving culture change; Management style; Personality; Traits; Strategic management; General management
